You’re spending money on ads. You’re doing SEO. You’re posting on social. But if your tracking is broken, you have no idea what’s actually working, and you’re probably wasting money without knowing it.
Tell us what you want to measure or fix.
We can build the pieces below around your website and marketing requirements.
Every business measures success differently. A tradie may care about phone calls and quote requests. A professional service business may need consultation bookings. An e-commerce business may need detailed product, checkout and revenue tracking.
Your analytics should reflect those differences.
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Most businesses never need every feature inside GA4. But when the right ones are configured around your business, the data becomes much more useful.
Understand how people move from their first visit through the actions that matter to your business.
Find the points where potential customers leave before completing an important action.
Create useful audiences for remarketing and deeper analysis instead of treating every visitor the same.
Get a better understanding of journeys that involve more than one device or session.
For suitable e-commerce setups, GA4 can provide predictive insights that go beyond basic reporting.
Look beyond the final click and understand how different marketing touchpoints contribute to the journey.
Choose the statement closest to your situation. There is no wrong answer.
We don’t start with a generic analytics checklist. We start with what you need to know about your customers, your website and your marketing.
We set up or optimize your GA4 property with correct account organization, optimized measurement, event tracking aligned with your business objectives, conversion setup, internal traffic exclusion, and spam and bot traffic protection.
Event tracking should align with your actual business objectives. We can track form submissions, phone clicks, quote requests, purchases, add-to-cart and checkout events, scroll depth and engagement.
We implement Google Tag Manager for simplified tracking organization, easier updates, improved event management and fewer technical issues. It gives your analytics setup a cleaner foundation for future changes.
If GA4 is already installed but something doesn’t feel right, we review duplicate conversions, faulty triggers, incorrect attribution, cross-domain tracking, consent mode and missing eCommerce events — then fix the issues correctly.
GA4 can be confusing. We organize simplified dashboards so you can see where leads originate, which campaigns work best, cost-per-conversion trends and how users move through the journey.
Before adding another event, we ask what decision that data is meant to support.
Understand where your leads originate and which marketing channels are bringing meaningful activity.
Accurate conversion data helps Google optimize campaigns more effectively.
When your data is reliable, you can make marketing decisions without relying on guesswork.
Use funnel and journey analysis to see where people leave before completing an important action.
See how visitors move from traffic source to website action and conversion.
Build tracking that can support your website, campaigns and business as they change.
We’re based in Auckland and support businesses across New Zealand. If your customers come from one local area or several regions, your tracking should reflect the way your business actually operates.
Tell us about your website, your current tracking setup and what you're trying to measure. We’ll help you work out what needs fixing and what should be tracked.
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