New campaign structure
A tightly organised Search campaign focused on people in Wellington actively looking to hire a bouncy castle.
Google Ads CASE STUDY
Kids Castle Wellington How Kids Castle Dropped Their Cost Per Lead by 74% in 2 Weeks
How Click Fusion rebuilt a Wellington bouncy castle hire campaign from the ground up — improving lead quality, lowering cost per lead and turning enquiries into bookings.
THE BUSINESS
A great product still needs the right Google searches behind it.
Kids Castle is a Wellington-based bouncy castle hire company with a solid product and a good local reputation. The goal was straightforward: generate high-quality leads that could turn into actual job bookings.
Before Click Fusion rebuilt the campaign, Kids Castle had already been spending on Google Ads. The problem was not simply the amount being spent - it was the quality of the traffic and what happened after the click.
The turning pointWithin two weeks of rebuilding the campaigns from scratch, cost per lead fell from around NZ$50 to NZ$13 and roughly 70% of leads were converting into bookings.
THE CHALLENGE
THE CHALLENGE
Kids Castle was paying for leads that were not becoming bookings.
01 / BEFORE CLICK FUSION
More clicks were not the answer.
The cost per lead had climbed to around NZ$50, while almost none of those leads were converting into actual bookings. The account needed a better structure before additional budget could make a meaningful difference.
01
Campaigns were too broad
Traffic included searches with little genuine bouncy-castle hire intent.
02
Traffic went to the homepage
The homepage was not designed as a focused Google Ads conversion page.
03
Bidding lacked control
The bidding approach was not aligned with the goal of generating actual bookings.
04
Negative keywords were thin
Irrelevant searches were consuming budget instead of being filtered out.
THE STRATEGY
THE STRATEGY
Rebuild the campaign around real hire intent.
Max CPC control
Max CPC bidding gave the campaign a clear ceiling while clean data was gathered during the learning phase.
Dedicated conversion page
Google Ads traffic was moved away from the general homepage onto a focused page with a clear message and simple booking enquiry form.
High-intent keyword selection
Exact and phrase match terms were selected around genuine bouncy castle hire intent in the target market.
Stronger negative keywords
Irrelevant searches such as DIY queries, product purchases and searches outside Wellington were filtered out.
Conversion tracking
Proper tracking was set up so the campaign could learn what a real enquiry looked like and optimise from meaningful data.
HOW THE CAMPAIGN EVOLVED
THE FIRST 2 WEEKS
From rebuild to measurable results.
01
Rebuild from scratch
Click Fusion replaced the broad existing structure with a tightly organised Wellington Search campaign built around relevant hire intent.
02
Control the bidding
Max CPC was introduced on a modest NZ$15/day budget to keep each click controlled while the campaign gathered useful data.
03
Fix the conversion path
A dedicated landing page gave ad visitors a focused message, clear call to action and simple booking enquiry form.
04
Track, filter and optimise
Conversion tracking and negative keyword work helped the campaign learn from genuine enquiries and remove irrelevant traffic.
MEASURABLE RESULTS
RESULTS AFTER 2 WEEKS
A lower cost per lead — and a much stronger lead-to-booking outcome.
NZ$13Cost per leadBefore: ~NZ$50
~70%Lead-to-booking rateBefore: near 0%
50ConversionsOn NZ$20/day budget
NZ$1.31Average CPCAfter campaign rebuild
Results shown are from September 2026. Lead quality was high, with enquiries from people ready to book. Past performance does not guarantee future results.
EXECUTION
From wasted spend to a NZ$13 cost per lead.
EXECUTION
What changed under the hood.
The result came from several changes working together rather than simply increasing the advertising budget.
01
Tightly organised Search campaign
Targeted Wellington users with specific, relevant search intent rather than broad traffic.
02
Dedicated landing page
Ad visitors landed on a purpose-built page designed to generate booking enquiries.
03
Exact and phrase match keywords
Keyword selection was narrowed to genuine hire intent and supported by a stronger negative list.
04
Conversion tracking & optimisation
The campaign was given meaningful conversion signals and monitored closely during the early days.
VISUAL PROOF
VISUAL PROOF
The campaign results, shown visually.
Google Ads campaign dashboard
Search Ad Copies Preview
Conversion-Focused Landing Experience
WHAT WE LEARNED
WHY IT WORKED
Five changes made the difference.
Tight targeting
Focused on Wellington-based, high-intent searches only, reducing wasted budget on irrelevant clicks.
Dedicated landing page
Gave ad traffic a purpose-built conversion path instead of sending visitors to a homepage with multiple distractions.
Controlled bidding
Max CPC kept spend in check while the campaign gathered useful learning data.
Clean keyword structure
Negative keywords filtered out bad traffic from the start, while exact and phrase match terms focused on genuine hire intent.
Kids Castle experience with Click Fusion.
★★★★★
“We’ve had a great experience working with Click Fusion Limited for our Google Ads management. What really impressed us was how quickly we started seeing results, within the first week we were already receiving quality leads. Overall, the service has been top class. If you’re looking for real results, strong communication, and full transparency, I highly recommend Click Fusion Limited”— Jose
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Same framework. Different business problem.
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