Local audience
Location-based targeting focused the campaign on customers within Mixify's service market.
Facebook CASE STUDY
Mixify How Mixify turned Facebook Ads into a consistent local enquiry channel
Auckland heat pump service and repair business Mixify partnered with Click Fusion to improve lead quality, strengthen creative performance and generate more genuine service enquiries.
THE BUSINESS
A local service business that needed Facebook to deliver more than clicks.
Heat pump services are highly local and often seasonal. That makes location targeting, timely messaging and strong visual creative important when reaching people who may need servicing, repairs or installation.
Click Fusion focused the campaign around qualified enquiries, better conversion efficiency and a more consistent flow of potential customers rather than vanity metrics such as likes or impressions.
GoalGenerate more local heat pump enquiries while reducing wasted ad spend and improving lead quality.
THE CHALLENGE
Before Click Fusion
The account was only spending money
01 / BEFORE CLICK FUSION
More Facebook spend was not translating into more jobs.
01
Low conversion rate
Facebook clicks were not consistently turning into genuine service enquiries.
02
Creative performance issues
Ad creative was not consistently capturing attention or driving action.
03
Inconsistent enquiry volume
Lead flow was unstable, making it harder to rely on Facebook as a predictable acquisition channel.
04
High cost per lead
Too much of the advertising budget was being spent without enough meaningful enquiries.
THE STRATEGY
Our strategy
We rebuilt the campaign around local service intent.
Relevant offers
Creative and messaging were adapted around repairs, servicing and emergency callouts to match customer needs.
Creative testing
Visuals were designed for the way Facebook and Instagram users consume content — quickly and on mobile.
Conversion focused
Ads were given a direct next step so interested users could move from attention to enquiry without unnecessary friction.
Warm audiences
Website visitors and engaged users were brought back into the campaign to capture people who had already shown interest.
A/B testing
Ad creative and audience combinations were tested and refined to identify what produced the strongest response.
HOW THE CAMPAIGN EVOLVED
Campaign timeline
From setup to a more reliable lead flow.
01
Campaign assessment
Reviewed existing Facebook performance, audience quality, creative and conversion issues.
02
Targeting & creative rebuild
Introduced Auckland-focused audiences, service-led messaging and mobile-first creative.
03
Testing & optimisation
Tested ads and audiences continuously to identify stronger combinations and reduce wasted traffic.
04
Stable lead generation
Performance improved into a more consistent flow of local service enquiries.
MEASURABLE RESULTS
CAMPAIGN RESULTS
The campaign shifted from social activity to measurable enquiries.
Up to 70%Conversion rate from Facebook ad clicks to enquiries.Conversion performance
2–3 weeksEarly improvementTimeframe in which clear performance improvements became noticeable.
HigherLead qualityMore relevant enquiries from local Auckland customers.
ConsistentLead flowMore stable daily enquiry volume as the campaign matured.
Results shown are based on the Facebook Ads campaign data from the Mixify account managed by Click Fusion. The figures shown reflect campaign performance during the period. Past performance does not guarantee future results.
EXECUTION
A better Facebook campaign gave Mixify a stronger path from scroll to enquiry.
EXECUTION
What Click Fusion changed.
The focus moved away from broad social traffic and toward a tighter combination of local targeting, relevant service messaging, stronger creative and ongoing optimisation.
01
Target
Auckland customers
02
Message
Service-led offers
03
Creative
Mobile-first ads
04
Optimise
Continuous testing
VISUAL PROOF
PERFORMANCE SNAPSHOT
A stronger Google Ads system built around business outcomes.
Facebook Ads Dashboard (Mixify)
Mixify Facebook Ad Dashboard
WHAT WE LEARNED
Key learnings
What this campaign shows about Facebook Ads for local services.
Local relevance matters
Strong geographic targeting helps reduce wasted exposure and keeps the campaign focused on people the business can actually serve.
Creative is part of performance
Good targeting still needs creative that earns attention quickly and communicates the service clearly.
Test, don't guess
Ongoing A/B testing makes it possible to identify stronger audience and creative combinations instead of relying on assumptions.
Optimise for enquiries
Likes and impressions can be useful signals, but the campaign's commercial objective was genuine service enquiries.
Better Facebook Ads starts with better foundations
★★★★★
“I had an excellent experience with Click Fusion Limited for website hosting and management services. They resolved all the issues on my website efficiently and at a very affordable price, without any downtime or disruptions. Previously, I was paying significantly more to other agencies for similar services. I am extremely satisfied with their work and would confidently recommend Click Fusion Limited.”— PAFLEXIBLESOLUTIONS LIMITED
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Same framework. Different business problem.
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