Search intent first
Prioritise keywords and locations that align with genuine customer demand rather than broad, low-intent traffic.
Google Ads CASE STUDY
The Nutrient Nurse Google Ads Case Study: Generating More Local Enquiries in Auckland
See how Click Fusion rebuilt the Google Ads campaign to reach higher-intent customers, improve conversion tracking and generate measurable results.
THE BUSINESS
A specialist service needs the right people - not just more traffic.
The Nutrient Nurse is a New Zealand health service offering intravenous nutrient infusions and related services, with both clinic and mobile options. Its website currently lists Auckland, Tauranga and Waipu among its service locations.
The business also positions its mobile service around convenience, allowing appointments at a client's place, including home, hotel or office settings.
Case-study principle
THE CHALLENGE
What needed to improve?
01 / BUSINESS PROBLEM
Make the search campaign work harder.
The previous Google Ads campaign was generating clicks and spending budget, but producing almost no leads. Broad keyword targeting, weak conversion paths and a lack of proper conversion tracking meant the campaign was attracting traffic without generating meaningful enquiries.
01
Target the right intent
Target higher-intent searches from people actively looking for nutrient and infusion services.
02
Improve lead quality
Refine targeting and messaging to reduce irrelevant traffic and improve enquiry quality.
03
Strengthen conversion paths
Create a clearer path from Google search to the dedicated landing page and enquiry.
04
Measure what matters
Track conversions so campaign performance can be measured against meaningful actions.
THE STRATEGY
Built around intent, not impressions.
Ads that match the search
Build ad messaging around the service, location and reason someone is searching, so the click has a clear next step.
Make the next action obvious
Reduce friction between the search result and the enquiry, booking, call or form submission.
Measure real actions
Use conversion tracking to distinguish meaningful leads from activity that looks good in a report but does not help the business.
Refine what the data says
Review search terms, bidding, ads, locations and conversion data regularly and move budget toward what performs.
HOW THE CAMPAIGN EVOLVED
HOW THE CAMPAIGN EVOLVED
From campaign review to tracking and optimisation, each stage was focused on improving the quality of paid traffic and conversions
01
Audit & discovery
Review the account, search demand, locations, existing conversion path and business priorities.
02
Campaign build / restructure
Set the campaign structure, keywords, negative keywords, ad groups, location targeting and ad messaging.
03
Conversion tracking
Confirm the actions that count as a lead and ensure the campaign can distinguish meaningful enquiries from noise.
04
Optimise & learn
Use actual search and conversion data to refine targeting, messaging, bids, budgets and the landing experience.
MEASURABLE RESULTS
Real campaign results. Measurable business outcomes
The Google Ads campaign generated 40 conversions in August 2026, with an average cost of NZ$24.65 per conversion.
40ConversionsAugust 2026
$24Cost Per ConversionAverage
1,762ImpressionsSearch Campaign
$2.8Cost Per ClickAverage
Results shown are based on Google Ads campaign data for 1–31 August 2026. Past performance is not a guarantee of future performance.
THE WORK BEHIND THE RESULT
Show the campaign system — not just the final number.
EXECUTION
What Click Fusion actually changed.
01
Campaign structure
Rebuilt the campaign structure around relevant services, locations and higher-intent searches
02
Keyword & search-term work
Refined keyword targeting and search terms to reduce irrelevant traffic and improve campaign quality.
03
Ad messaging
Created ad messaging aligned with the service, locations and customer search intent.
04
Conversion optimisation
Used a dedicated landing page and conversion tracking to create and measure a clearer path to enquiry.
VISUAL PROOF
Real campaign data and customer journey.
Google Ads Campaign Performance
Search Ad Copies Preview
Conversion-Focused Landing Experience
WHAT WE LEARNED
Better targeting beats bigger budgets.
The campaign showed that generating Google Ads results isn’t simply about increasing spend. The biggest improvements came from targeting people with genuine booking intent, sending them to a dedicated landing page, and giving Google reliable conversion data to optimise against.
Target intent, not just keywords
Focus on searches from people ready to take action.
Give clicks somewhere to convert
A dedicated landing page creates a clearer path from ad to enquiry.
Control the budget carefully
With controlled bidding and a focused campaign structure, the budget could be directed toward relevant search traffic.
Remove irrelevant traffic
Negative keywords helped reduce wasted clicks and improve lead quality.
Louise’s experience with Click Fusion.
★★★★★
“We’ve had a great experience working with Click Fusion. Their digital marketing and Google Ads management have helped increase our online visibility. The team is responsive, professional, and always willing to provide helpful advice and recommendations. We highly recommend Click Fusion to any business looking for a reliable and cost effective digital marketing service. ”— The Nutrient Nurse
MORE CASE STUDIES
Same framework. Different business problem.
Explore other individual stories and see how the same approach adapts to different industries and objectives.
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