Auckland audiences
Targeting built around the areas and people most likely to book.
Facebook CASE STUDY
The Nutrient Nurse - 236 Facebook Leads at $11 Each
The Nutrient Nurse offers nutrient infusion services in Auckland. We used Facebook and Instagram ads to bring in new enquiries from local people looking for the service.
THE BUSINESS
A premium wellness service that needed to be seen by the right people.
Nutrient infusions are a considered purchase. People want to feel confident before they book.
GoalBuild a second stream of Auckland enquiries from Meta, at a cost per lead that made sense for the service.
THE CHALLENGE
Where we started
Google brought in people already searching. Facebook had to find the rest.
01 / THE STARTING POINT
Reaching people who weren’t yet looking, without paying for people who’d never book.
01
Unfamiliar service
Many people hadn’t heard of infusion therapy, so the ads had to explain it fast.
02
A trust gap
A health-related service needs credibility before someone will enquire.
03
Wide audience, narrow buyer
Most people on Facebook will never book, so reach alone wasn’t the goal.
04
Cost control
Leads had to stay affordable for a premium service.
THE STRATEGY
How we approached it
Show the right people a clear reason to enquire, then make it easy.
Benefit-led messages
Ads explained what the service does for the customer in plain language.
Clean, trustworthy visuals
Creative designed to feel professional and credible on a phone screen.
A single next step
Every ad pointed to one easy enquiry action.
Interested viewers
People who engaged were shown further ads to bring them back.
Ongoing comparison
Different ads and audiences ran side by side, and budget moved to the stronger ones.
HOW THE CAMPAIGN EVOLVED
Campaign timeline
Setup, testing and steady results.
01
Discovery
We learned the service, the customer and the goal for Meta.
02
Build
Audiences, messages and ad designs were set up for Auckland.
03
Learn and refine
We watched what people responded to and shifted spend towards it.
04
Steady leads
The campaign settled into a regular flow of enquiries at a stable cost.
MEASURABLE RESULTS
CAMPAIGN RESULTS
The campaign shifted from social activity to measurable enquiries.
236Enquiries generated through MetaLeads
$11What each enquiry cost on averageCost per lead
18,403Individual people who saw the adsReach
Figures come from the Meta Ads account Click Fusion managed for The Nutrient Nurse. Results vary by business and market.
EXECUTION
Meta ads that turned attention into enquiries for The Nutrient Nurse.
EXECUTION
What we did.
Four things drove the result: who we reached, what we said, how it looked and how we improved it.
01
Target
Auckland locals
02
Message
Clear benefits
03
Creative
Credible visuals
04
Optimise
Always comparing
VISUAL PROOF
PERFORMANCE SNAPSHOT
The campaign as it appeared in Meta Ads Manager.
The Nutrient Nurse Website Snapshot
The Nutrient Nurse Team
The Nutrient Nurse Facebook Ads Dashboard
WHAT WE LEARNED
Key learnings
What worked for this client, and what it suggests for similar services.
Explain before you sell
People need to understand a new service before they’ll enquire about it.
Trust is part of the ad
Credible design and wording matter as much as targeting for health services.
Let the data choose
Running ads against each other shows what works. Guessing doesn’t.
Judge it by enquiries
Reach is useful, but the real measure is the number of people who got in touch and what each one cost.
Better Facebook Ads starts with better foundations
★★★★★
““We’ve had a great experience working with Click Fusion. Their digital marketing and Google Ads management have helped increase our online visibility. The team is responsive, professional, and always willing to provide helpful advice and recommendations. We highly recommend Click Fusion to any business looking for a reliable and cost effective digital marketing service.” ”— Louise McGoldrick
MORE CASE STUDIES
Same framework. Different business problem.
Explore other individual stories and see how the same approach adapts to different industries and objectives.
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